27 minutes | Wednesday, 23 October 2024
The optics are good for our first Boost-Your-Businesscast, as James Court explores how Exeter entrepreneur Ed Bird and his brothers pioneered a new model for sustainable specs. With just two companies dominating the global trade, his company Bird Eyewear quickly established itself as an upstart challenger, bagged a major industry accolade, pivoted its distribution model, and gained the coveted B-Corp accreditation.